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Code d'Examen: adwords-display
Nom d'Examen: Google (Google Display Exam Practice Test)
Questions et réponses: 221 Q&As
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NO.1 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the
past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough
conversion tracking.?
A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Answer: A
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NO.2 Which of the following tools will you use to identify potential ad group themes for your display
campaigns?
A. Google analytics
B. Google trends
C. Wonder wheel
D. Display ad builder
Answer: C
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NO.3 In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser
may use. Which one of the following is NOT one of the three bidding strategies in the
Google Content Network?
A. Cost-per-acquisition bidding
B. Cost-per-month bidding
C. Cost-per-click bidding
D. Cost-per-thousand bidding
Answer: B
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NO.4 You are managing a Google AdWords campaign for a company. You launch a new display campaign.
In the first week of the campaign launch, you noticed a large number of clicksbut no conversions. Which
of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
A. Increase bidding for successful sites.
B. Verify that your conversion code is set up correctly.
C. Evaluate performance of campaign regularly.
D. Check the ad creative and the landing page to make sure they are well matched.
Answer: B,D
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NO.5 Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his
campaigns?C
A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Settings" tab.
B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Networks" tab.
C. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his
"Settings" tab.
D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Opportunities" tab.
Answer: A
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NO.6 Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which
of the following would be the best strategy considering Jeffrey's audience?
A. Use the Google Content Network for niche placements.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based
keywords.
C. Use Google AdWords for search marketing.
D. Use Google AdWords with hundreds of comic-book based keywords.
Answer: A
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NO.7 Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to generate
this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll
select the Campaign Performance option.
B. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
C. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the
Campaign Performance option.
Answer: B
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NO.8 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually
three ways to add managed placements to an ad group. Which one of the following is NOT one of the
three methods Fred can use to add managed placements to an ad group?
A. Manually adding
B. Browsing the Web for placements with the Google AdWords toolbar
C. Copying from the automatic placement table
D. Using the Placement tool
Answer: B
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